Readership in New Zealand, 12 Months to June 2018

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2018.

Magazines

  July 2016 - June 2017 July 2017 - June 2018

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 251 6.6% 222 5.7% -0.9% -29
NZ Woman's Weekly 169 4.4% 164 4.2% -0.2% -5
NZ Woman's Day 339 8.9% 309 7.9% -1.0% -30
New Idea 113 3.0% 86 2.2% -0.8% -27
Next 113 3.0% 95 2.4% -0.6% -18
That's Life 83 2.2% 88 2.3% 0.1% 5
WOMEN'S LIFESTYLE MAGAZINES
Cosmopolitan (Australian Edition) 35 0.9% 21 0.5% -0.4% -14
English Woman's Weekly 17 0.4% 14 0.4% 0.0% -3
Lucky Break 60 1.6% 61 1.6% 0.0% 1
Mindfood 132 3.5% 110 2.8% -0.7% -22
Nadia (from Oct16) 101 2.7% 76 2.0% -0.7% -25
NW 26 0.7% 16 0.4% -0.3% -10
OK! 24 0.6% 19 0.5% -0.1% -5
Simply You Living 28 0.7% 18 0.5% -0.2% -10
WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition) 19 0.5% 16 0.4% -0.1% -3
NZ Fashion Quarterly 51 1.3% 38 1.0% -0.3% -13
Simply You 45 1.2% 28 0.7% -0.5% -17
Vogue Australia 24 0.6% 19 0.5% -0.1% -5
Bride & Groom (NZ edition) 38 1.0% 16 0.4% -0.6% -22
NZ Weddings 46 1.2% 28 0.7% -0.5% -18
HOME & GARDEN MAGAZINES
Better Homes and Gardens 56 1.5% 49 1.3% -0.2% -7
Habitat 81 2.1% 93 2.4% 0.3% 12
Home NZ 40 1.0% 39 1.0% 0.0% -1
Homestyle NZ 27 0.7% 26 0.7% 0.0% -1
Houses NZ 66 1.7% 36 0.9% -0.8% -30
NZ Gardener 132 3.5% 106 2.7% -0.8% -26
NZ House & Garden 144 3.8% 149 3.8% 0.0% 5
NZ Trends Design Series 44 1.1% 27 0.7% -0.4% -17
Urbis 20 0.5% 16 0.4% -0.1% -4
Kiwi Gardener (was Weekend Gardener) (revised Jul17) 106 2.8% 27 0.7% -2.1% -79
Your Home & Garden 88 2.3% 74 1.9% -0.4% -14
FOOD & ENTERTAINMENT MAGAZINES
Cuisine 171 4.5% 128 3.3% -1.2% -43
Delicious 27 0.7% 16 0.4% -0.3% -11
Dish 103 2.7% 68 1.7% -1.0% -35
Donna Hay 44 1.2% 46 1.2% 0.0% 2
Food 73 1.9% 61 1.6% -0.3% -12
NZ Woman's Weekly Julie Le Clerc Magazine 36 0.9% 20 0.5% -0.4% -16
Taste 59 1.6% 54 1.4% -0.2% -5
HEALTH & FAMILY MAGAZINES
Healthy Food Guide 117 3.1% 110 2.8% -0.3% -7
Parenting Magazine 25 0.6% 20 0.5% -0.1% -5
Tots to Teens 33 0.9% 24 0.6% -0.3% -9
Women's Health 38 1.0% 28 0.7% -0.3% -10
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
NZ Property Investor 30 0.8% 16 0.4% -0.4% -14
Time 109 2.9% 100 2.6% -0.3% -9
University of Auckland Business Review 37 1.0% 23 0.6% -0.4% -14
Qantas 21 0.6% 18 0.5% -0.1% -3
Kia Ora (Air New Zealand inflight magazine) 133 3.5% 159 4.1% 0.6% 26
MEN'S LIFESTYLE MAGAZINES
M2 12 0.3% 13 0.3% 0% 1
GENERAL MAGAZINES
Avenues 48 1.3% 40 1.0% -0.3% -8
Consumer 68 1.8% 75 1.9% 0.1% 7
D-Photo 11 0.3% 20 0.5% 0.2% 9
Good 22 0.6% 28 0.7% 0.1% 6
National Geographic 57 1.5% 57 1.5% 0.0% 0
NZ Geographic 65 1.7% 54 1.4% -0.3% -11
North & South 134 3.5% 108 2.8% -0.7% -26
NZ Today 10 0.3% 19 0.5% 0.2% 9
Reader's Digest 59 1.5% 66 1.7% 0.2% 7
Travel + Leisure 18 0.5% 10 0.2% -0.3% -8
Grapevine 48 1.3% 48 1.2% -0.1% 0
Metro 56 1.5% 52 1.3% -0.2% -4
NZ Life & Leisure 76 2.0% 74 1.9% -0.1% -2
New Zealand Listener 246 6.5% 268 6.9% 0.4% 22
Art News NZ 24 0.6% 31 0.8% 0.2% 7
Heritage NZ 52 1.4% 54 1.4% 0.0% 2
Animals' Voice 27 0.7% 11 0.3% -0.4% -16
Wilderness 18 0.5% 13 0.3% -0.2% -5
The Shed (from Oct17) na na 18 0.5% n/a n/a
MUSIC & MOVIE MAGAZINES
Empire 12 0.3% 16 0.4% 0.1% 4
TV MAGAZINES
SkyWatch 190 5.0% 156 4.0% -1.0% -34
TV Guide 228 6.0% 224 5.7% -0.3% -4
SPORTS MAGAZINES
NZ Horse & Pony 20 0.5% 13 0.3% -0.2% -7
NZ Outdoor Hunting 22 0.6% 30 0.8% 0.2% 8
NZ Rod & Rifle 34 0.9% 23 0.6% -0.3% -11
NZ Rugby World 35 0.9% 31 0.8% -0.1% -4
Rugby News 35 0.9% 27 0.7% -0.2% -8
MOTORING MAGAZINES
AA Directions 507 13.3% 538 13.8% 0.5% 31
Car Dealer 48 1.3% 20 0.5% -0.8% -28
Classic Driver 18 0.5% 18 0.5% 0% 0
Kiwi Rider 9 0.2% 13 0.3% 0.1% 4
NZ Autocar 19 0.5% 23 0.6% 0.1% 4
NZ Classic Car 36 0.9% 36 0.9% 0% 0
NZ Motorhomes Caravans & Destinations 10 0.3% 16 0.4% 0.1% 6
MOTORCYCLE, BOAT & TRUCK MAGAZINES
Boating NZ 32 0.8% 24 0.6% -0.2% -8
NZ Trucking 15 0.4% 11 0.3% -0.1% -4
FISHING MAGAZINES
Fish & Game NZ 81 2.1% 76 1.9% -0.2% -5
NZ Fishing News 41 1.1% 19 0.5% -0.6% -22
REAL ESTATE MAGAZINES
Property Press 145 3.8% 91 2.3% -1.5% -54
NEWSPAPER INSERT MAGAZINES
Bite (North Island) 212 5.6% 207 5.3% -0.3% -5
Canvas (North Island) 307 8.1% 315 8.1% 0% 8
Sunday Magazine 281 7.4% 268 6.9% -0.5% -13
View (North Island) 98 2.6% 86 2.2% -0.4% -12
Viva (North Island) 199 5.2% 190 4.9% -0.3% -9
Weekend (North Island) 260 6.8% 238 6.1% -0.7% -22
Your Weekend 219 5.8% 221 5.7% -0.1% 2


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.


Print Online
Total Cross-Platform Audience 
(print or online)
Publication
June
2017
(000's)
June
2018
(000's)
June
2017
(000's)
June
2018
(000's)
June
2017
(000's)
June
2018
(000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6,249 6,422 6,249 6,422 6,249 6,422
(POPN '000) 3,809 3,897 3,809 3,897 3,809 3,897







New Zealand Herald 849 775 1,420 1,475 1,804 1,806 0.1%
Dominion Post 344 293 254 293 506 500 -1.2%
Northern Advocate 70 77 71 68 124 124 0.0%
Waikato Times 141 123 94 114 215 203 -5.6%
Bay of Plenty Times 95 90 79 98 158 157 -0.6%
Rotorua Daily Post 47 35 43 41 76 71 -6.6%
Gisborne Herald 34 38 23 19 53 52 -1.9%
Taranaki Daily News 71 62 57 83 108 124 14.8%
Wanganui Chronicle 34 35 28 23 57 51 -10.5%
Hawke's Bay Today 91 81 58 50 130 117 -10.0%
Manawatu Standard 65 53 59 59 115 103 -10.4%
Wairarapa Times-Age 30 29 24 17 46 43 -6.5%
The Press 273 263 175 186 372 364 -2.2%
Otago Daily Times 141 151 115 119 212 222 4.7%
Nelson Mail 39 47 46 54 76 81 6.6%
Ashburton Guardian 17 18 6 17 23 30 30.4%
Timaru Herald 32 33 23 37 48 60 25.0%
Southland Times 67 59 38 43 93 86 -7.5%
Sunday Star Times 325 337 68 84 378 402 6.3%
Sunday News 96 67 33 24 123 83 -32.5%

Print is net readership in an average 7 days. Online is net readership online in an average 7 days.