Newspaper Cross-Platform Audience, 12 months to September 2018

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app.

  Print
Digital 
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Sep Sep Sep Sep Sep Sep
% change in
Total Cross- 
Platform Audience

2017 2018 2017 2018 2017 2018
Publication ('000s) ('000s) ('000s) ('000s) ('000s) ('000s)
(unweighted) 50,020 50,377 50,020 50,377 50,020 50,377
(Popn '000) 20,011 20,390 20,011 20,390 20,011 20,390
TOTAL Newspapers** 11,885 11,205 10,419 11,695 15,568 15,943 2.4%
Adelaide Advertiser 597 538 717 674 1,104 1,038 -6.0%
Canberra Times 101 99 438 382 512 449 -12.3%
Courier-Mail 982 908 1,260 1,126 1,961 1,825 -6.9%
Daily Telegraph 1,380 1,300 2,332 2,122 3,330 3,073 -7.7%
Financial Review 403 358 975 1,091 1,293 1,366 5.6%
Herald Sun 1,572 1,395 1,927 2,006 3,015 2,985 -1.0%
Mercury 96 106 111 118 206 202 -1.9%
Newcastle Herald 165 128 130 116 270 222 -17.8%
Sunday Times 354 328 740 712 1,001 922 -7.9%
Sydney Morning Herald 1,104 1,007 3,527 3,707 4,040 4,222 4.5%
The Age 949 853 2,405 2,519 2,842 2,913 2.5%
The Australian 913 843 1,659 1,903 2,352 2,503 6.4%
The Saturday Paper 121 120 112 133 205 231 12.7%
Weekly Times 271 286 36 34 299 319 6.7%
West Australian 710 657 595 530 1,115 1,036 -7.1%

Print is net readership in an average 7 days; digital is net website visitation and app usage in an average 7 days.
**TOTAL Newspapers includes all newspapers (incl. Communities). It is NOT just the newspapers above.