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Australian Futures Project launches ‘The Perfect Candidate’ using Roy Morgan ‘Issues’ data

In a first for Australian politics, a digital candidate powered by data insights from real Australians has entered the Federal election race, to shift our national conversation from short-term problems to long-term solutions.
● New digital candidate created to shift the national conversation and end short-termism

● Powered by most comprehensive data ever compiled on Australians’ concerns

● Top 3 Issues – Cost of living, improving health services, open & honest government

In a first for Australian politics, a digital candidate powered by data insights from real Australians has entered the Federal election race, to shift our national conversation from short-term problems to long-term solutions.

Australia is stuck in a cycle of political short-termism and The Perfect Candidate is an unbiased voice of the people, driven by the most authoritative research ever released on Australians’ concerns.

The Perfect Candidate is driven by data not bias and launching their campaign today in Sydney, they aim to empower Australians to hold our politicians to account and to ignite discussion amongst leaders and citizens about our long-term future.

Created by the Australian Futures Project, a non-partisan, not-for profit organisation dedicated to ending short-termism in Australia, The Perfect Candidate allows Australians to search and understand key concerns of their local electorate and the whole country.

Using data and analysis from Roy Morgan, policy statements on the websites of the political parties and independents and insights from the Australian Futures Project, Australians can compare these concerns to what is being prioritised and talked about by politicians, ultimately holding them to account.

For example, the public can go online and ask The Perfect Candidate to show them what the political parties and independents are focused on compared to the top issues in their electorate. Users are then prompted to ‘change the conversation’ by reaching out via social media or their local talk-back radio stations to share their concerns and ask their leaders what they are doing to fix them.

Australian Futures Project Executive Director, Ralph Ashton, said the launch of The Perfect Candidate capitalised on the looming Federal election to shift our national conversation from short-term problems to long-term solutions.


The Perfect Candidate might not be a real person, but they are a real voice of the people. They listen and learn from the Australian public – evolving as they do,” Mr Ashton said.

“Politicians aren’t focused on what Australians really care about. And you can’t blame voters for switching off. The public has stopped listening because the politicians stopped listening. If politicians want to engage with Australians in a meaningful conversation, they need to focus on solutions to the big issues.

“Our intention is to empower Australians to better understand politics, so they can ultimately shift the national conversation from short-term problems to long-term solutions.

“Whether you’re conservative, progressive, or green; young, old, or middle-aged; in the country or the city, The Perfect Candidate empowers Australians to hold our leaders to account and share that knowledge – knowledge is power and when shared, that power multiplies,” Mr Ashton said.


An online conversation with The Perfect Candidate reveals that ‘keeping day to day living costs down’ is the top concern among Australians, with half (48 per cent) naming it a top three issue.

The 30-month data is representative of the concerns of Australians during the present Federal Parliament, and also shows that ‘Improving health services and hospitals’ is a top three issue among 31 per cent of Australians, followed by open and honest government’ which ranks third and is of concern for 26 per cent of voters.

Australians can engage with The Perfect Candidate via www.theperfectcandidate.org.au or by following The Perfect Candidate on Twitter @TPCandidate or using the hashtag #changetheconversation

Note to Editors about the data:

TOP 10 CONCERNS ACCORDING TO THE PERFECT CANDIDATE

30-month data from Australian Futures Project and Roy Morgan is representative of the concerns of Australians during the present Federal Parliament:

1. Keeping day to day living costs down (47.8%) 
2. Improving health services and hospitals (31%) 
3. Open and honest government (25.6%) 
4. Global warming and climate change (22.9%) 
5. Managing the economy (21.7%) 
6. Improving education (20.8%) 
7. Reducing crime and maintain law and order (20.7%) 
8. Reducing unemployment (14.6%) 
9. Managing immigration and population growth (14.4%)
10. Reducing the taxes you and your family pay (13.9%)

***Please note all when sourcing data, please refer to it as ‘Data from Australian Futures Project and Roy Morgan.’

DATA VISUALISATION DASHBOARD

La Trobe University in conjunction with Australian Futures Project has developed a dashboard that allows you to interact with additional Roy Morgan data and see how these concerns vary by demographic, location, and other segments. Access the dashboard and instructions on how to use and source it can be found here.

Media contacts: Justine Sywak 0448 448 487 or Molly Bruce 0448 290 662 at 

media@coxinall.com.au



About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2