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Over 3.1 million New Zealanders read newspapers

Over 3.1 million, or 79.2%, of New Zealanders aged 14+ now read or access newspapers in an average 7 day period via print or online (website or app) platforms. In addition a total of 2.2 million New Zealanders aged 14+ (56.1%) read magazines whether in print or online either via the web or an app.
Roy Morgan readership results for New Zealand’s print newspapers and magazines in 2018.

Over 3.1 million, or 79.2%, of New Zealanders aged 14+ now read or access newspapers in an average 7 day period via print or online (website or app) platforms. In addition a total of 2.2 million New Zealanders aged 14+ (56.1%) read magazines whether in print or online either via the web or an app.

These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,385 New Zealanders aged 14+ over the 12 months to December 2018.

Majority of New Zealand’s leading newspapers increase their cross-platform audience

New Zealand’s most widely read publication, the New Zealand Herald, consolidated its overall readership with a total cross-platform audience of 1,852,000 in the 12 months to December 2018, up 39,000 on a year ago.

The New Zealand Herald, based in New Zealand's largest city of Auckland, has a readership more than three times as large as Wellington's Dominion Post on 486,000, The Press with 351,000 readers and national weekly The Sunday Star Times with 328,000 readers.

Although the Herald has maintained a clear pole position amongst New Zealand's newspapers its cross-platform audience growth of 2.2% over the past year was outpaced by the Waikato Times (+24.1%), the Otago Daily Times (+3.8%), Bay of Plenty Times (+12.9%), Hawke’s Bay Today (+25.7%) and the Northern Advocate (+8.9%).

Top 10 Newspapers – Total Cross-Platform Audience (Print & Online)

Publication

Print

Digital
(web or app)

Total Cross-Platform Audience*
(print, web or app)

Dec
2017

Dec
2018

Dec
2017

Dec
2018

Dec
2017

Dec
2018

% Change

‘000s

‘000s

‘000s

‘000s

‘000s

‘000s

%

New Zealand Herald

800

818

1,474

1,494

1,813

1,852

2.2%

Dominion Post

322

286

261

301

502

486

-3.2%

The Press

286

252

172

186

374

351

-6.1%

Sunday Star Times

340

279

81

68

405

328

-19.0%

Waikato Times

104

144

112

128

191

237

24.1%

Otago Daily Times

139

142

109

128

208

216

3.8%

Bay of Plenty Times

91

92

91

119

155

175

12.9%

Hawke’s Bay Today

78

89

39

72

109

137

25.7%

Northern Advocate

70

86

69

78

124

135

8.9%

Taranaki Daily News

66

56

67

84

114

113

-0.9%



Full Newspaper Readership Results available to view here.

*Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online. Print is net readership in an average 7 days. Online is net readership online in an average 7 days.

New Zealand Listener and National Business Review grow cross-platform* audience

New Zealand’s most widely read magazine remains driving magazine AA Directions - now with an average issue readership of 472,000 New Zealanders ahead of New Zealand Woman’s Day on a readership of 288,000 and New Zealand Listener on 241,000.

However, the stand-out improver over the last 12 months was real estate magazine Property Press which grew its readership by 7,000 to 121,000 and became one of New Zealand’s top ten most widely read magazines for the first time.

Other magazines to enjoy a wide level of readership in New Zealand include Australian Women’s Weekly with a readership of 220,000, the TV Guide with a readership of 204,000, New Zealand House & Garden and New Zealand Woman’s Weekly both with a readership of 140,000.



New Zealand’s Top 15 Magazines by Average Issue Print Readership

Publication

Dec 2017

Dec 2018

% Reach Change

‘000s

‘000s

%

AA Directions

565

472

-2.7%

NZ Woman’s Day*

353

288

-1.9%

New Zealand Listener*

246

241

-0.3%

Australian Women’s Weekly
(NZ Edition)

249

220

-0.8%

TV Guide

251

204

-1.3%

NZ House & Garden*

148

140

-0.2%

NZ Woman’s Weekly*

198

140

-1.5%

SkyWatch

185

137

-1.3%

Kia Ora (Air NZ)

148

124

-0.7%

Property Press

114

121

0.1%

Cuisine

152

119

-0.9%

Mindfood

129

108

-0.5%

North & South

111

105

-0.2%

NZ Gardener

124

103

-0.6%

Time

110

98

-0.4%





Full Readership Results for over 90 New Zealand Magazines available to view here.

*Roy Morgan has measured additional readership for this magazine via Cross-Platform Audiences – see next section. **NZ House & Garden (+5,000) increased their average issue readership but not enough to grow their reach of population which kept pace with population growth.

New Zealand Listener leads total cross-platform* audience growth

New Zealand Listener has increased its total cross-platform audience by 3,000, or 1.2%, to 261,000 in the 12 months to December 2018. However the National Business Review is the star performer over the last year growing its total cross-platform audience by 21,000, or an impressive 29.6%, to 92,000.

Despite these increases for NZ Listener and the National Business Review it is once again the New Zealand Woman’s Day which has a market-leading total cross-platform audience of 340,000.

Other leading magazines with strong cross-platform audiences include New Zealand Woman’s Weekly with a cross-platform audience of 207,000, New Zealand House & Garden with an audience of 176,000.

*Cross-platform audience is the number of New Zealanders who have read or accessed individual magazine content via print or online. Print is average issue readership; digital is website visitation in an average 4 weeks (New Zealand House & Garden), except for weekly titles which are in an average 7 days (New Zealand Woman’s Weekly, New Zealand Woman’s Day, New Zealand Listener and National Business Review).

Canvas increases readership and is the leading Newspaper Inserted Magazine

New Zealand’s leading newspaper inserted magazine is again the Weekend New Zealand Herald newspaper inserted magazine Canvas with an average issue readership of 315,000 now clearly ahead of Weekend on 237,000 and the Sunday Magazine included in the Sunday Star-Times on 229,000.

Behind these three market leaders are Bite on 211,000, Your Weekend on 203,000 and Viva on 202,000.

Canvas which increased its readership by 13,000 over the last year and Viva which increased its readership by 8,000 over the last year were the only leading newspaper inserted magazines to grow their readership over the past year.

New Zealand’s Top 5 Newspaper Inserted Magazines by Print Readership

Publication

12m to Dec 2017

12m to Dec 2018

% Reach Change

‘000s

‘000s

%

Canvas (North Island)

302

315

0.2%

Weekend (North Island)

247

237

-0.4%

Sunday Magazine

306

229

-2.1%

Bite (North Island)

211

211

-0.1%*

Your Weekend

225

203

-0.6%

Viva (North Island)

194

202

0.1%



Full Readership Results for over 90 New Zealand Magazines available to view here.
*Your Weekend (+2,000) increased their average issue readership but not enough to grow their reach of population which kept pace with population growth.

Michele Levine, Chief Executive Officer, Roy Morgan, says:

“The latest Roy Morgan readership figures for New Zealand show strong growth in cross-platform audiences for many of New Zealand’s leading newspapers led by the most widely read newspaper the New Zealand Herald.

“Over 3.1 million New Zealanders now read or access newspapers in an average 7 day period via print or online (website or app) equivalent to nearly four-in-five New Zealanders. Leading the way is the aforementioned New Zealand Herald with a cross-platform audience of over 1.85 million, up by 39,000 (+2.2%) on a year ago.

“However, the Herald isn’t the only leading newspaper to grow its audience in 2018. Other leading newspapers including the Hawke’s Bay Today (+25.7%), Waikato Times (+24.1%), Bay of Plenty Times (+12.9%), Northern Advocate (+8.9%) and Otago Daily Times (+3.8%) have all significantly grown their cross-platform audiences.

“Although growth in magazine readership hasn’t been as impressive during this time period over 2.2 million New Zealanders (56.1%) are now reading magazines whether in print or online. This remains a huge existing and valuable audience that advertisers can reach via established and well-known brands.
“In fact the star performer when it comes to magazines over the past year has been the real estate focused Property Press which grew its readership to 121,000 and into the top 10 most widely read magazines in New Zealand for the first time.

“The high readership of Property Press comes at an interesting time for New Zealand’s housing markets as prices in Auckland declined slightly in 2018 although New Zealand’s largest city finished 2018 as the seventh ‘least affordable’ housing market in the world according to an international study by Demographia.”



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About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2